Custom Ink - Ink Is More Than You Think
A 360 Rebrand. Reimagining Custom Ink visually under the new core brand messaging “Ink Is More Than You Think”.
Providing the brand with a new logo, tagline, a bold typeface called ZONK, Along with a new visual system that engages customers in a fun modern and sarcastically mundane way.
Role: Lead Designer, Art Director, Animation Director, Photo Retoucher
A New way of showing up
This project is a comprehensive reimagining of the Custom Ink visual identity. The goal was to shift the brand from a standard service provider to a modern, personality-driven powerhouse. By leaning into a "sarcastically mundane" aesthetic, the rebrand highlights the extraordinary impact of custom gear in everyday, ordinary moments.
And an even newer way to show up
A complete refresh of the iconic logo to align with the new tagline. The identity emphasizes that ink isn’t just about printing—it’s about identity, community, and the occasionally absurd joy of a custom t-shirt.
Delivering a Bold New Typeface
Bold, Sharp and ready to speak for Custom Ink
The introduction of ZONK, a custom bold typeface. ZONK provides the "visual volume" necessary to command attention while maintaining the project's minimalist, modern edge.
Defining the Vibe with Color
Shifting the color palette to feel more personal, brand own-able while also speaking to Ink is More than you Think. Evolving Custom Ink’s Core palette while introducing new primary and secondary colors that evoke a nostalgic feeling while progressing Custom Ink into their next chapter as a brand.
Primary
Rich Red
Grass Green
Vintage Yellow
Inky Red
Soft Blue
Purple
Secondary
RustGoldenrodLimeAqua
IndigoOrchid
Product becomes High Fidelity
Hero VideoLet’s Funding Go!
Creative Director: Bryan Davis, Mona Song
Art Directors: Tom Lyons, Naeem Walji
Copywriter: Tim Noble
Designer: Richard Supriano
A high-contrast, modern framework designed to engage customers through dry humor and relatable scenarios. It moves away from corporate cheerfulness toward an authentic, witty dialogue with the user.
[sample of work]
