Social Media Rebrand
JIF
Post That Jifing’ Good campaign. Enhancing their social media presence with a design evolution that places their heritage design elements into a modern revamp.
revitalizing & Retooling their Iconography
Turning their 3-Stripe pattern into an endless maze of configuration, adaption and versatility.
Creating a Stick-able Element
With color beaming out the canvas, we trapped type in a fun perspective container that helps copy flourish, while still feeling native to the design.
Type Speaks
JIF.
People have Lots to say about JIF
Reviews, comments and funny rituals with JIF peanut butter enabled us to flex the tagline logo and use the tittle of the ‘I’ as a quotation device.
Packing it for Consumption
Compacting an endless array of pattern combinations to usable templates for in-feed,stories,carousels and many other forms of digital displays.
Hold On…that was just phase 1.
Knowing the social feed can become limiting only using the 3-stripe pattern. So we incorporated new elements inspired by the classic JIF peanut butter bottle, such as the ridges of the lid, the peanut swirl and the circular shapes that make the packaging.
Gives us Unlimited Possibilities
With incorporating Phase 2 & 3 into the JIF Social Media bank, it allows for all types of messaging designed in various ways all while keeping the JIF brand visible and bold.
